Staging That Sells





Decluttering and setting the stage is just as important in the bathroom. It must convey a sense of space, enough room for your “stuff” and what I call “a vanilla” sense of color. If the walls, countertops, or floors are busy it’s best to have the towels be plush but disappear into the walls. The same is true in the kitchen. We store as many appliances as possible, leaving only those which are used on a daily basis. I try to invoke a sense of living in this room as much as I do throughout the home. The buyer should be able to imagine him or herself living there. It’s all in the details. IF you’re thinking about selling, call me and we’ll reimagine your home in a way that makes you comfortable and gives our visitors a feeling of being right at home.
405 West 23rd Street, 3K
After a building flood we had everything ripped out. The client asked that I oversee construction, select appliances and design each room and stage each room.
After


Before

405 West 23rd Street, 11-I
The apartment was painted Tuscan yellow and filled with period furniture, some of which was tattered. I re-staged that until she moved out then painted it white and re-furnished.
After


Before

410 West 24th Street, 12-I
After tenants left I had minor work done to the bath, changed lighting, and staged.
After


Before

To me, the three most important traits in a real estate broker are professionalism, responsiveness, and honesty. In my opinion, these are Susan’s three best qualities. She is far and away the best agent I’ve ever met in terms of these attributes, and she’s a real pleasure to work with. I’d recommend her without hesitation. She’s incredibly knowledgeable about the Chelsea area and the buildings within the neighborhood.
For a number of years we thought about living in New York City but quite frankly, the entire process overwhelmed us. This past May, we met Susan and the journey towards owning an apartment began. Susan’s help, guidance and support in our quest to become NYC apartment owners were immeasurable. She was by our side, step-by-step, providing valuable information about the market, community, co-op living, etc.
My experience working with Susan was extremely pleasant and comfortable. Susan took the time to understand what I was looking for in an apartment and helped me find just the right one. Susan was thoughtful, patient, extremely professional and always responsive. She was able to facilitate and expedite the process so that both the seller and I were very pleased with the timetable. I believe that Susan is a strong negotiator who worked diligently to ensure that both parties moved smoothly towards an agreement and ultimately a contract. I can say for certain that I will turn to Susan again when I am in need of a real estate agent and I highly recommend her to all.
I’ve bought and sold with Susan now, and I’ve never been as comfortable with another agent as I am with her. She’s very pro-active, is always a step ahead, but she keeps me well-informed with the whole process, so there are never any surprises. I highly recommend her. In selling my apartment, I think Susan priced the property perfectly, and her negotiating skills were remarkable. On the buying end, she took care of me while still representing her seller, and I really have the utmost respect for her because of that. Whether purchasing or selling, working with Susan is a wonderful experience.
I would like to highly recommend Susan as the best I’ve ever worked with! She was not only able sell my apartment in one open house– but also at A much higher price than I had valued myself. Susan was also able to find me the apartment I was looking for in less than a month. She understood what I wanted immediately and was extremely well edited and efficient in showing me only what I might be interested in.
I highly recommend her and would use her again should the opportunity present itself.
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