The Importance of Proper Pricing | Susan Singer Spaces
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405 West 23rd Street
Chelsea, NYC / $585,000
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London Terrace Tower
Chelsea, NYC / $749,000
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360 West 22nd Street
Chelsea, NYC / $1,895,000
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444 East 52nd Street
Midtown East, NYC / $1,045,000
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Reviews

Susan is professional, responsive and honest. Those are the three most important traits for a broker to have.
To me, the three most important traits in a real estate broker are professionalism, responsiveness, and honesty. In my opinion, these are Susan’s three best qualities. She is far and away the best agent I’ve ever met in terms of these attributes, and she’s a real pleasure to work with. I’d recommend her without hesitation. She’s incredibly knowledgeable about the Chelsea area and the buildings within the neighborhood.
Henry G.
Extremely pleasant, comfortable and successful experience.
My experience working with Susan was extremely pleasant and comfortable. Susan took the time to understand what I was looking for in an apartment and helped me find just the right one. Susan was thoughtful, patient, extremely professional and always responsive. She was able to facilitate and expedite the process so that both the seller and I were very pleased with the timetable. I believe that Susan is a strong negotiator who worked diligently to ensure that both parties moved smoothly towards an agreement and ultimately a contract. I can say for certain that I will turn to Susan again when I am in need of a real estate agent and I highly recommend her to all.
Mary G.
The "Queen of London Terrace," has orchestrated two purchases and a sale for me over the last eight years. Given that back in 2013 I was undertaking my first property purchase in the USA and knew nothing about Co-Ops, I needed extra special handling. Susan was patience incarnate. She's incredibly loyal and thoughtful and always maintains great communication. A thoroughly decent person, Susan's exactly who you need on your side in the crazy world of NYC property.
Sara K
Susan Singer was our real estate broker during the recent sale of our co-op in New York. Her work was exemplary. She got the sale and the closing done rapidly. She also quickly and efficiently surmounted the many obstacles that occurred during the period between the signing of the sales contract and the closing. All this was done while we were located outside of New York City. I highly recommend her and would use her again should the opportunity present itself.
Robert S
Susan is always a step ahead. Very pro-active.
I’ve bought and sold with Susan now, and I’ve never been as comfortable with another agent as I am with her. She’s very pro-active, is always a step ahead, but she keeps me well-informed with the whole process, so there are never any surprises. I highly recommend her. In selling my apartment, I think Susan priced the property perfectly, and her negotiating skills were remarkable. On the buying end, she took care of me while still representing her seller, and I really have the utmost respect for her because of that. Whether purchasing or selling, working with Susan is a wonderful experience.
Chris J.
I recommend her strongly. Susan is an advisor, an advocate, someone you can trust. I've had the most extraordinary circumstances that she has helped me navigate. She's committed to the long term relationship and is relentless in the pursuit of solutions that work(ed) for me. I would never venture into a real estate endeavor without her.
Morgan Shorey
Susan is very professional, highly detail oriented and very easy to work with. She is a straight shooter and extremely honest with her clients, wanting the best for them. I can highly recommend her to anyone seeking a truly professional Realtor.
Anuurag B.
Susan’s guidance, support and responsiveness made all the difference.
For a number of years we thought about living in New York City but quite frankly, the entire process overwhelmed us. This past May, we met Susan and the journey towards owning an apartment began. Susan’s help, guidance and support in our quest to become NYC apartment owners were immeasurable. She was by our side, step-by-step, providing valuable information about the market, community, co-op living, etc.
Michelle S.
Susan is very professional and has tremendous experience in the Manhattan real estate market. Her expertise was a huge asset in our sale since I was handling the sale of a very unique older penthouse from long distance. Without my need to fly to New York, she handled staging,marketing and showings. Highly recommended
Hal Shapiro
Susan provides the utmost level of service to her customers. When I sought to rent out my apartment, Susan took a commanding lead on the process, organizing the marketing, board approval process, document drafting, and numerous other details that I didn’t have to worry about. She has a keen sense of the market – my apartment was in contract the day after it was listed – and a confidence that I found reassuring throughout the process. Susan’s experience and knowledge at London Terrace are unparalleled. There is no doubt that I work with Susan again.
Marc S.
Susan was our broker for the sale of our co-op in New York. Our sale was a breeze thanks to Susan. When we sat down with her the first time, she came prepared with comps, and after viewing the apartment, she set the initial price that was just right. She was able to find buyers who truly loved our apartment, and we sold the apartment very quickly with no drama. Great communication and really accommodating. Having said that, what sets her truly apart from other brokers is her decades of experience imo (e.g. setting the right price, understanding the market and target audience). Highly recommended.
Y Nam
Susan didn’t just find me an apartment, she found me my home. Buying and selling in this city can be frustrating and, let’s face it, plain awful. But Susan was always there with her sage advice, reassuring words, and to tell me to “breathe.” Her support was needed and much appreciated. And in the end, I didn’t just find a home, I gained a friend.
Vicki Jacobson

The Importance of Proper Pricing

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Nationwide statistics and web analytics consistently show that most web activity and inquiries occur within the first 30 days of any property being listed. As time progresses, the activity drops substantially. Logically, this makes sense because if you are looking for a home and do not see what you like, you will always seek the newest listings to market. That said, it is most important to properly price your home at the right price from the start in order to capture the mass of real buyers who are actively looking. Statistics and analysis also show that when price drops are done after the property is on the market for 45+ days, a home will sell for less than market value, barring any dramatic shift in the market. Consumers view these homes as “stale”. Work with your broker to develop an effective pricing strategy to sell your property at maximum value for the shortest time on market.

Yes, I’m a New York Real Estate Specialist, but after 20 years have also learned to be an Accountant, a Therapist, a Stager, a Construction Advisor, and so much more. Drop me a line….

hello@susansingerspaces.com
212-381-4231

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