Price to Sell
A well-priced property, based on what the current market will bear, is the first and most important step to a successful sale and to ensuring that you get the best return on your investment. Susan draws upon her knowledge and conduct extensive research on current market conditions to provide you with a complete market analysis of comparable properties for sale in your price range, neighborhood and property type category.
Once pricing is established, Susan creates a personalized marketing plan for your unique residence and implements a targeted promotional campaign to reach the widest possible pool of qualified buyers.
Presentation is Key
Susan helps you prepare your property for viewings to maximize appeal as well as your sale price, and performs professional staging, if necessary, to bring out your property’s best features, and showcase it in the best possible light.
Getting the Word Out
Susan Singer and TOWN immediately spread the word about your property to the entire New York City brokerage community so they can come preview it and start showing it to their customers. We also announce the listing directly to well-qualified buyers in New York, the U.S. and abroad using our vast database and extensive industry contacts. Our aggressive marketing efforts include prominently displaying your listing with full-color photographs and a professionally-written description on our highly-trafficked website, in addition to syndicated marketing on some of the most visited search engine real estate and consumer sites as well as print advertising and other vehicles.
Showing Your Home
When your property is ready for showing, Susan arranges separate open houses for brokers and for customers which are widely publicized online and print advertising. She coordinates and oversees all open houses. Susan also arranges individual showings for brokers, their customers and ours, with all appointments scheduled at your convenience.
Susan will keep you constantly updated on feedback from brokers and their customers, as well as all developments regarding the sale of your property.
Susan Singer has seasoned experience in all areas of your real estate transaction, from bid management to liaising with attorneys and keeping all information flowing to ensure a prompt contract signing and closing.
Expert Board Package Preparation
Her expansive knowledge of buildings and boards is vital in our ability to assemble and submit surefire board packages for approval.
Single Family Homes and Townhouses