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Apartment Staging

Reviews

Susan is professional, responsive and honest. Those are the three most important traits for a broker to have.
To me, the three most important traits in a real estate broker are professionalism, responsiveness, and honesty. In my opinion, these are Susan’s three best qualities. She is far and away the best agent I’ve ever met in terms of these attributes, and she’s a real pleasure to work with. I’d recommend her without hesitation. She’s incredibly knowledgeable about the Chelsea area and the buildings within the neighborhood.
Henry G.
Extremely pleasant, comfortable and successful experience.
My experience working with Susan was extremely pleasant and comfortable. Susan took the time to understand what I was looking for in an apartment and helped me find just the right one. Susan was thoughtful, patient, extremely professional and always responsive. She was able to facilitate and expedite the process so that both the seller and I were very pleased with the timetable. I believe that Susan is a strong negotiator who worked diligently to ensure that both parties moved smoothly towards an agreement and ultimately a contract. I can say for certain that I will turn to Susan again when I am in need of a real estate agent and I highly recommend her to all.
Mary G.
The "Queen of London Terrace," has orchestrated two purchases and a sale for me over the last eight years. Given that back in 2013 I was undertaking my first property purchase in the USA and knew nothing about Co-Ops, I needed extra special handling. Susan was patience incarnate. She's incredibly loyal and thoughtful and always maintains great communication. A thoroughly decent person, Susan's exactly who you need on your side in the crazy world of NYC property.
Sara K
Susan Singer was our real estate broker during the recent sale of our co-op in New York. Her work was exemplary. She got the sale and the closing done rapidly. She also quickly and efficiently surmounted the many obstacles that occurred during the period between the signing of the sales contract and the closing. All this was done while we were located outside of New York City. I highly recommend her and would use her again should the opportunity present itself.
Robert S
Susan is always a step ahead. Very pro-active.
I’ve bought and sold with Susan now, and I’ve never been as comfortable with another agent as I am with her. She’s very pro-active, is always a step ahead, but she keeps me well-informed with the whole process, so there are never any surprises. I highly recommend her. In selling my apartment, I think Susan priced the property perfectly, and her negotiating skills were remarkable. On the buying end, she took care of me while still representing her seller, and I really have the utmost respect for her because of that. Whether purchasing or selling, working with Susan is a wonderful experience.
Chris J.
I recommend her strongly. Susan is an advisor, an advocate, someone you can trust. I've had the most extraordinary circumstances that she has helped me navigate. She's committed to the long term relationship and is relentless in the pursuit of solutions that work(ed) for me. I would never venture into a real estate endeavor without her.
Morgan Shorey
Susan is very professional, highly detail oriented and very easy to work with. She is a straight shooter and extremely honest with her clients, wanting the best for them. I can highly recommend her to anyone seeking a truly professional Realtor.
Anuurag B.
Susan’s guidance, support and responsiveness made all the difference.
For a number of years we thought about living in New York City but quite frankly, the entire process overwhelmed us. This past May, we met Susan and the journey towards owning an apartment began. Susan’s help, guidance and support in our quest to become NYC apartment owners were immeasurable. She was by our side, step-by-step, providing valuable information about the market, community, co-op living, etc.
Michelle S.
Susan is very professional and has tremendous experience in the Manhattan real estate market. Her expertise was a huge asset in our sale since I was handling the sale of a very unique older penthouse from long distance. Without my need to fly to New York, she handled staging,marketing and showings. Highly recommended
Hal Shapiro
Susan provides the utmost level of service to her customers. When I sought to rent out my apartment, Susan took a commanding lead on the process, organizing the marketing, board approval process, document drafting, and numerous other details that I didn’t have to worry about. She has a keen sense of the market – my apartment was in contract the day after it was listed – and a confidence that I found reassuring throughout the process. Susan’s experience and knowledge at London Terrace are unparalleled. There is no doubt that I work with Susan again.
Marc S.
Susan was our broker for the sale of our co-op in New York. Our sale was a breeze thanks to Susan. When we sat down with her the first time, she came prepared with comps, and after viewing the apartment, she set the initial price that was just right. She was able to find buyers who truly loved our apartment, and we sold the apartment very quickly with no drama. Great communication and really accommodating. Having said that, what sets her truly apart from other brokers is her decades of experience imo (e.g. setting the right price, understanding the market and target audience). Highly recommended.
Y Nam
Susan didn’t just find me an apartment, she found me my home. Buying and selling in this city can be frustrating and, let’s face it, plain awful. But Susan was always there with her sage advice, reassuring words, and to tell me to “breathe.” Her support was needed and much appreciated. And in the end, I didn’t just find a home, I gained a friend.
Vicki Jacobson

Most Interesting aspects of being a Realtor in NYC

Real State Broker

One of the most Interesting aspects of being a Realtor in NYC is that you must be ready to find creative solutions and field obstacles when they arise to save your client as many headaches as possible. Buying and selling real estate, moving, and the coordination of finances etc. are potentially very stressful for them; so I consider being a problem solver a key factor in my success. Sometimes, things happen that I would never have expected…but this one is a doozy.

My client had decided that it was time to sell her Pied a Terre, an alcove studio in Chelsea. Since one of the strengths of my business is the best staging practices to apply to a listing I was able to gently advise her that her furniture was not going to help us sell the apartment. Fortunately she wasn’t tied to most of it she and her husband drove their pickup up from VA to take a few pieces back home and we donated the rest. Truthfully, part of me wanted to hop in the truck with them to hang on the farm, and in hindsight it certainly would have been more fun than what was to come but I am, if nothing, dedicated to my work and clients.

Dinning Room

As it happened, another of my clients was renovating her apartment and was going to have to put her things in storage so I suggested that we move her furnishings into this apartment, saving them both stress and money. Everyone was delighted with the solution. (#1 R- we can insert a photo of 405 W. 23rd/3K with the neighbor’s furnishings here).

The summer of 2019 turned out to be one of the slowest any of us have experienced in New York real estate in ages so when the time came for the furniture on loan to go back to its home I had to find another solution. I was selling my weekend home so was able to utilize several pieces of furniture and accessories in three of my listings for the best staging of each home. Redistributing my personal belongings, identifying each with a color coded dot, was one of the most challenging projects I’ve endeavored to accomplish…not to mention the fact that I was experiencing all of the afore mentioned  emotional aspects of moving and selling a home. It was a great lesson and deserving of a long vacation thereafter but I had three projects in need of open house staging, photos and marketing. There was also the matter of my 15 year old palm tree, but that’s a story for another time.

Kitchen

For the purposes of client privacy we’ll refer to the homes as 1. Alcove Studio 2. Murphy bed 3. Killer Views. So, I added a few pieces to the Alcove Studio, knowing that soon we would have to add more when the loaner furniture would leave. The Murphy bed apartment was chock full of ancient everything so the owners’ sons pitched in to remove most everything but the dining table, mirrors, and a curio cabinet and I oversaw some desperately needed cosmetic fixes. Part of my service includes providing contractors and when the client lives elsewhere, as in each of these homes, it’s the best way for me to stage for open houses. I added a sofa, side tables, dining chairs, TV and rented a few pieces. (#2 R- we should insert the photo of 405/5B here).

The apartment with Killer Views only needed some art and accessories from my home…as well as a more challenging request of the client to remove some well-worn furniture and carpeting in the den. While it was only 10’ by 10’ the room enjoyed spectacular open views of Hudson Yards, the High Line, and the Hudson River, so inviting visitors to feel at home in the room was vital. This is probably the most delicate piece in a client relationship as we all take pride in our homes and see past the flaws that a stranger who lives by the best way to stage an open house perceives. (#3-4 R- I think you have pix of that room before but I’ll check. I have the after pix for sure)

So, back to the real story. Fortunately, the Murphy bed apartment featured two walls of windows and light so despite the sluggish market, as a fresh listing it went into contract fairly quickly. Once the contract was signed I brought my movers in to take the sofa, side tables and palm tree down to the alcove studio. They brought the remainders to storage and added my dining table and chairs, rug and cocktail table. (R- we should insert a shot of 405/3K with new furniture)

After a short time we had a bidding war on the apartment with Killer Views so the only listing left to sell was the Alcove Studio. Things were picking up…and then the unthinkable happened. I can’t even begin to describe the trepidation I felt while waiting for my client to answer the phone. Due to a variety of circumstances I can’t share all of the details right now but you can be sure that there’s more to come and as a New York Realtor this won’t be the last amazing story I have to tell.